ContentForge

Brief Metadata

Title

Market

Language

Style

Total Word Target

Auto-calculated from sections below.

Keywords auto-distribute across sections with ±10% count flexibility.

Global Instructions

Topic-specific rules for THIS brief only. Don't write tone, formatting, or banned-phrase rules here — those belong to Style, Section, or Foundation layers.

Write in British English throughout. Maintain a formally structured, authoritative affiliate review tone (Style A) with consistent use of headers, tables, bullet points, and pros/cons lists. Every casino recommendation must reference its UKGC licence and any additional regulators. Bonus terms (wagering requirements, minimum deposit, eligible games) must be stated clearly wherever bonuses are discussed. Avoid hyperbolic marketing language; favour measured, evidence-based assessments. Recurring structural pattern: introduce a category winner with a short header label (e.g. 'Best New Casino for Slots'), follow with a pros/cons snapshot, then a detailed review paragraph covering games, bonuses, payments, and UX. Use second-person address ('you', 'your') to maintain reader relevance. Include responsible gambling reminders in or near any bonus discussion. Currency is GBP (£) throughout. All slot RTP figures and game provider names should be cited where relevant. Maintain consistent update dating to signal editorial freshness.

TOPICAL FOCUS AREAS (cover these themes across the article):
- best new casino
- new online casinos
- big bass splash
- free spins big
- spins big bass
- uk online casinos
- 100 free spins
- 50 free spins
- customer support
- casino bet 10
- live casino
- new players
- casino 100 match
- casino games
- 000x max win

Heading Policy

Instructions sent to the AI for every H1/H2/H3 in this brief. Pre-loaded from the brief-override policy managed in /prompts. Edit here to override for THIS brief only.

Purpose
Generate SEO-clean, concise headings. Preserve the section's keyword; never drift into AI-style or journalistic phrasing.
Global rules
* Keep the section's primary keyword phrase intact when present — same wording, same internal order.
* Max 10 words per heading.
* No trailing punctuation mark.
* No em-dash inside a heading.
AVOID
* "Ultimate guide to...", "Complete...", "Definitive..."
* "Everything You Need to Know..."
* "What [any word] Miss...", "What [any word] Often..."
* Journalism or news-style phrasing.
* Stacking multiple modifiers ("Best Top Verified...").
* Hype words: exciting, amazing, incredible.
* All Foundation banned phrases also apply to headings.
FOR H1
* Lock the primary keyword phrase in place — same wording, same internal order.
* For batch generation, vary ONE modifier per copy from this rotation pool: Best, Top, Verified, Reviewed, Trusted, the current year.
* Result must read SEO-clean and look visibly distinct from sibling copies.
FOR H2 / H3
* Use the section's heading text as a guide. Minor rephrasing is fine; preserve meaning, intent, and keyword presence. Do NOT invent a creative angle or fabricate a claim.
* Any rephrase must take one of the Allowed H2 structures below.
* If the section is a casino mini-review (H3 per brand), use exactly the brand name as the heading — no descriptors.
Allowed H2 structures
* Question: starts with How / What / Why / Which / Is / Are / Do / Does.
* Direct label: [Topic]: [what we found or what it means].
* Verdict: opens with a strong evaluative claim (only one supported by the section content).
* Contrast: opens with Where / When used comparatively.
* Number-led: opens with a digit (digits only — never a spelled-out number).
* Named subject: opens with a specific brand, term, or feature name.
H2 anti-repetition (across the article)
* No two consecutive H2s may begin with the same word.
* No H2 grammatical structure may repeat more than once per article. Structure = first 2 words + type (question / label / verdict / contrast / number / named subject).

Topic Presets

No presets attached. Add one or more below — their instructions are auto-injected into the prompt at generation time, so you don't need to copy-paste anything.

Multiple presets compose in order — later items win on conflicting rules. Manage presets on the Presets page.

Article Sections

#1Introduction

Heading

Level

Type

Words

Section Prompt Instructions

Image

Keywords will be auto-distributed across sections (±10% flexibility).

#2Info Block

Heading

Level

Type

Words

Section Prompt Instructions

Image

Keywords will be auto-distributed across sections (±10% flexibility).

#3Comparison Table

Heading

Level

Type

Words

Section Prompt Instructions

Image

Keywords will be auto-distributed across sections (±10% flexibility).

#4Comparison Table

Heading

Level

Type

Words

Section Prompt Instructions

Image

Keywords will be auto-distributed across sections (±10% flexibility).

#5Casino Reviews (block)

Heading

Level

Type

Words

Section Prompt Instructions

Casino Brands for Reviews

This section generates an intro + individual H3 mini-review per selected brand. Brands must already exist with per-market data — create them on the Casinos admin page (or bulk-import via XLSX) before they appear in this picker.

Words per review

5 brands → ~960 total words

Image

Keywords will be auto-distributed across sections (±10% flexibility).

#6Pros & Cons

Heading

Level

Type

Words

Section Prompt Instructions

Image

Keywords will be auto-distributed across sections (±10% flexibility).

#7Game Type

Heading

Level

Type

Words

Section Prompt Instructions

Image

Keywords will be auto-distributed across sections (±10% flexibility).

#8How To

Heading

Level

Type

Words

Section Prompt Instructions

Image

Keywords will be auto-distributed across sections (±10% flexibility).

#9Comparison Table

Heading

Level

Type

Words

Section Prompt Instructions

Image

Keywords will be auto-distributed across sections (±10% flexibility).

#10Info Block

Heading

Level

Type

Words

Section Prompt Instructions

Image

Keywords will be auto-distributed across sections (±10% flexibility).

#11Conclusion

Heading

Level

Type

Words

Section Prompt Instructions

Image

Keywords will be auto-distributed across sections (±10% flexibility).

#12FAQ

Heading

Level

Type

Words

Section Prompt Instructions

Number of Q&As

Questions will be auto-generated based on page topic and keywords.

Custom questions (optional, one per line)

Image

Keywords will be auto-distributed across sections (±10% flexibility).

Edit Brief

Keyword Cluster

Article Sections

Keyword	Target Count	Primary